FOR SALES PROFESSIONALS

Perform When Income Is on the Line

Helping sales professionals maintain clear execution when pressure rises

Most people try to fix pressure at the wrong level.

They focus on scripts, tactics, and closing techniques. But pressure starts earlier - in behavior, judgment, and execution.

Where pressure changes performance

Pressure Moment Internal Reaction Behavior Shift Execution Quality Sales Outcome

Pressure shows up in specific moments

Most sales professionals recognize these moments immediately.

Forecast Calls

When leadership asks what's closing next.

Competitive Deals

When a competitor suddenly enters the conversation.

Customer Silence

When a deal goes quiet and uncertainty rises.

Pricing conversations

When the discussion shifts to numbers and risk increases.

Leadership Expectation Pressure

When success creates pressure to repeat results.

ABOUT JASON ATHA

My work focuses on the moments where pressure changes behavior, execution, and results - especially for people whose income depends on performance. I have consistently been a top sales performer for over 20 years at Fortune 500 companies like IBM and Xerox.

Consistently ranked in the top 5% of performers across 20+ years
481% of target in 2024 under extreme quota pressure
Closed $78M in enterprise deals during the 2020 pandemic

If pressure is affecting performance, it can be trained.

Start with the Pressure Diagnosis

The Pressure Diagnosis is a short conversation to identify where pressure is affecting execution in your deals.

Together we examine real situations, uncover behavior shifts, and identify ways to stabilize performance.

Take the Pressure Diagnosis

Identify the pressure moments affecting your performance
Understand how pressure is changing behavior in real deals
Leave with clear next steps to stabilize execution

30 Minute Diagnostic Conversation